Media is one of the most important parts and parcel of our life which has brought out easy ways of communication and provided us with easily accessible means to reach out to people in various parts of the world within seconds. We cannot run even for a day without media as we will be remaining incomplete without it. There are many sorts of media available around us such as radio, television, newspaper, and internet etc. from which we get numerous information. The media like television, radio and the Internet increase an overall awareness of the common people. They enhance the general knowledge by providing us with information from all over the world. News broadcast through different media helps us know about the day-to-day events in the world. News, telefilms and documentaries revolving around social issues increase a social awareness in children and develop their concern towards society. Just like other fields, a vast development is seen in media fields also.
People get the latest news within a fraction of seconds through media that help them in their daily life a lot. The distance is not at all a barrier now. It helps common people to exchange information and it acts as a public platform. The public get knowledge and awake to raise questions, on seeing the news in newspaper and TV. The children learn many good things through media. The cartoon channels make the children happy. It supports to bring out the hidden talents of the kids. By reading newspaper, the children learn many things, their reading habit increases and their vocabulary enhances by learning new words. Their knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. The attitude, approach and behavior of the common people will also change, when exposed to media. The media conducts polls and let public to take part in social issues. Through blogging in the internet and writing letters to the editor in newspapers, many people give voice about their opinion in different political and social matters.
It is not free from its bad doing. Sometimes it serves us bogus news and information that lets us I danger. Some bogus news given in the newspaper may raise blood pressure and create negative feelings in the mind. The advertisements shown in TV and newspaper have got both positive and negative impact. The children learn violence by seeing movies and TV programs. They imitate super heroes they see in the screen which may cause danger to their life. The over exposure to media make them behave more aggressively, which spoils their future also. The children get immense pleasure in playing video games and they spend hours together before computer, surfing through internet. They see both the good and the bad things through media. The fashion shows, dance and music programs attract youngsters very much. They like to spend money for makeup, clothing and jewels on the influence of models and actors. The youngsters wish to take part in these programs, which are unsuitable for many persons. The middle aged persons are stuck up with TV serials and show much interest in raising social status, by wasting money.
The media has brought the people all over the world very closer. We have to take the positive aspects and use it for good purpose. The media and public should help to drive away the negative effects of the media. The common people believe the news given by the media. So, the media should be very careful before giving any news to the public. They have to cover important happenings, in all the fields, around the world. There is no use in creating emotional feelings among public by exaggerating the happenings and giving sensational news. The media persons should be cautious in giving unbiased news to the common persons. The media covers news of public interest such as political happenings, sports, city news, national news, international news, business, education, entertainment, literature and medical news. The news should satisfy all men, women and children of various age-group and status. To increase circulation of newspapers, the media people should not publish false news. The parents should make the children to play outdoor games and do physical exercise, diverting their attention from the media.